Meet Joe Browns – a real individual

Few clothing brands have managed to capture that chilled-out, free-spirited, anything- goes vibe quite like Joe Browns. Founded in 1998, the company focuses on easy to wear, classic styles that never go out of fashion and can be recycled year after year with new accessories for a quick and easy refresh. Colours are bright and bold, cuts are quirky and asymmetrical and every piece – whether it’s a pretty summer dress or a dressed-down hoodie – oozes personality and quirky charm.

The Joe Browns range fan is typically someone who really enjoys life and makes the most of every opportunity. She is the life and soul of every party; she loves adventure and discovering new countries, new people and new experiences. Her clothes reflect her care-free and unique personality, and she’ll never be afraid to experiment with clashing colours and crazy prints, as long as it fits her mood! Fashion is important, but not nearly as much as individuality.
It’s good news, then, that this season’s collection is all about fun, fun and more fun. Prints for both guys and gals are bright and bold with fantastically fun patterns to ensure you really stand out from the crowds.
The ubiquitous florals are of course back with a bang, with ditzy prints as well as bigger, bolder floral prints in abundance. Dresses are eminently wearable and designed with comfort and practicality in mind. Joe Browns dresses make for ideal festival wear and will look great with wellies and the all-important rain mac to finish the look off nicely. There’s a decidedly hippie vibe about skirts and tops, with patchwork and long floaty layers, and little cami tops have lots of cute frill details to ensure they catch the eye under cardis and denim shirts.
If you’re looking for something a little bit different, then the Joe Brown clothing range is definitely worth a browse. Full of character and made for people who like to stand out rather than blend in, the clothes never go out of fashion and are ideal for rolling up into a rucksack if you’re heading off travelling.