The Styling Process for Editorial
In the past I’ve posted behind the scene photos from various shoots but never explained all the goes into it.
The process for shooting a fashion editorial, from the Stylist perspective, is a big job. We begin our process before the shoot even happens. There are meetings to work out the theme and clothing direction, then there is the sourcing or pulling as it’s called, then the creating of the looks, the actual shoot and then finally the returning of all the merchandise. A long and sometimes exhausting process.
I (with a bit of help from Genesis) finally documented a bit of this process with pics, here are a few.
Here my fantastic new styling assistant Angelika and I are getting ready to walk into Man Heaven – Harrolds Menswear Store.
Angelika and I looking around, trying to pick out what we need from this amazing array of designer suits.
My office once all the clothes and shoes and accessories arrive. I now have to make outfits for the 3 models for 10 different shots.
My beloved Genesis taping the shoes so that we don’t damage them. This is a very important process. Since you borrow all the clothing you need to treat them with a lot of care and respect and return all the items in excellent condition. I have to say we normally do the taping the night before but there far too many shoes to tape for this shoot.
Angelika ironing – unfortunately this is the life of an Assistant. I did it for a few years and now its their turn.
Make up station and some of our clothes.
My favourite section, the shoes.
3 Models meant heaps of chaos but controlled chaos. My darling son was the Photographer Assistant and he was amazed at all that went into a shoot.
After the shoot is done, Genesis and Angelika make sure that all the clothes are clean and make-up free and start to put everything together to be returned.
My office just before the returns. Everything wrapped and ready to go.
I didn’t photograph the return process as it was a really hot day and all of were too tired to be bothered with that. The shoot was amazing. Markus Van Driel is a wiz with his lighting and I am excited about the final results.
